Leverage On Long Tail Keywords When Researching The Market
There are actually many approaches to make a living on the internet. But regardless of which path you choose, it all starts with market analysis. You have to locate a group of buyers who have a typical problem or need. After that all you need to do is offer them information that solve the difficulty or meet the need.
Market research can be separated into two parts - discovering a lucrative niche and finding long tail search terms within that niche. The best part is that there are quite a few free tools out there to do this. Several of the best resources are provided by Google itself. And so the first thing to do is subscribe for an account with Google. Once you have done that, head to Google's search-based keyword tool at www.Google.com/sktool. Type in the words 'buy, purchase, order, get' (without quote marks) into the search field. The sktool will list out 800 phrases or terms that include these buying keywords together with additional useful data such as level of competition, queries per month and so on. All you have to do is select the phrase that you feel is the most suitable for yourself, if possible one that has not less than 2,500 searches every month.
Next, click the icon that looks similar to a magnifying glass next to the search term that you have selected. This will take you to Google Insights for Search, yet another free resource from Google at www.Google.com/insights. It will rapidly search the term that you have selected and produce the appropriate info at Google insights. Scroll down to the bottom area of the page and you will see additional related search terms. Take note of all the associated search terms that you discover.
At this point you would have got about 10 buying keyword terms in a specific niche. This essentially implies that there are people seeking information to remedy a problem or meet a need in this niche. After that, you should check out more into how big a market this niche is and find more search term ideas.
Go to amazon.com, ebay.com, magazines.com and clickbank.com. Insert the main keyword of the niche in the search field and notice if there are products that are mentioned in these websites within this particular niche. Chances are you will locate products in all these websites pertaining to your niche. Quickly review a few of the products for tips - both keyword ideas and product or service ideas. The next stage is to find long tail keywords.
To do this, check out Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Type in your 10 key phrases and it will crank out a list of relevant keywords. Take note of the keyword phrases with a minimum of 3 words in them (long tail keywords) and that generate at least 2,500 searches per month.
Then go to the Google search engine at www.Google.com and enter in the main keyword within quotation marks. As you are typing, Google is going to provide you with related search terms. Take note of the long tail keywords. When you hit the search button, Google will list out all of the websites relevant to your keyword (this is known as the SERP or Search Engine Results Page). Take note of the amount of websites listed (it is listed at the top right hand part of the page). You are aiming for keywords having a maximum of 1,000,000 websites. If it is substantially higher than 1 million, then the keyword is way too competitive. Do the same thing with every one of the keywords that you have and go for those that have less than 1 million competing websites.
For each one of the key phrases you enter into Google, check out the bottom of the SERP and you will find extra suggested related keywords. Simply click on them and you will find even more keywords. Drill lower into the keywords as deeply as you can until eventually you find long tail keywords with fewer than 1 million competing websites.
If you have completed your market research well enough, you will now have found a niche with willing customers and the long tail keywords (roughly 10 will do) that they use to search within the search engine for info relating to a product to shop for. The next phase would be Product or service Research and Development which is going to be covered in the next article.
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